London based menswear designer Domingo Rodriguez did his MA at London College of Fashion in 2010. Since then he has been designing seasonal collections and has had successful collaborations with ASOS and Liberty London.
What was your first break in the industry?
My first big break was winning the Menswear Award at Graduate Fashion Week ‘08 at John Moores University in Liverpool. It gave me credibility as a designer and made me stand out from the thousands of other fashion students graduating that year. From there I got the Harold Tillman Scholarship to do my MA at London College of Fashion. It opened doors and gave me a momentum that I’ve tried to run with ever since.
Has the industry changed since you started?
The industry has become much more accessible, the web and social media have created a big hunger for immediate, non-stop fashion. We are constantly consuming, maybe we’ve lost some of the mystique that used to surround fashion? It’s also a very important moment for menswear in London, with the first stand-alone men’s fashion week last June. London is the playground of all the fashion weeks and the world is paying attention.
What inspires you and who do you admire?
My collections are usually based around the architecture of the body and how it can inform progressive, intuitive pattern cutting. My silhouettes are rendered in soft, comfortable shapes to form the foundations for an easy wear modern wardrobe. I’ve always admired the work of Egon Schiele, his life drawings are a constant source of inspiration. His long, lean, stylised forms accentuate the body, something I try to work into my pieces.
What makes you happy and angry about what you do?
It makes me happy to see my designs realised, from an idea to actual form. I love working on the look books and catwalk shows, giving a first taste into my world and hopefully creating a craving for more. I’m not angry very often, but the business side of things can be a struggle for a one-man-brand!
What are the future plans for the brand?
To slowly grow the brand. Every season I focus on one product group, to refine and develop my craft. So I’m looking to expand the range. Next season I’m working a lot with knit and leather. Next stop is London and Paris for sales in January. After that I want to open a studio and shop.