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Khalid Al Qasimi is the man behind Qasimi. Originally hailing from the royal Al Qasimi family in United Arab Emirates, he began his label in 2008 and has lived in London since he was 9 years old.


What started your interest in menswear design? 

Fashion has always fascinated me from an early age, both my parents have a strong sense of style. On trips to Saville Rrow with my father I was captivated by the tailors cutting and constructing sharp suits in their wood panelled workshops. 

Can you describe the Quasimi man and inspiration for the S/S13 collection?

For SS13 I was interested in the idea of high fashion and streetwear, and how these lines are blurred. Mixing sportswear details onto tailoring, subverting classic weaving techniques and the use of bright neons. Ultimately it needed to be positive and uplifting. 

You create in London and show in Paris. What does London offer you as a base?

London has a great creative energy. It offers so much in regards to culture, and is constantly on the cusp in regards to music, arts and fashion.

What makes you happy about what you do and what frustrates you?

Being able to create a mood and a story seasonally, developing the brands language and ultimately having the finished product is really exciting. I am quite meticulous in regards to finishing and make sure that every detail sits right, but if ever a piece arrives from a factory not quite satisfactory it gets frustrating.

What are your future plans for the brand?

I’m currently working on a small range of leather accessories, which I hope to introduce soon. I am also in talks of reintroducing my womenswear line, and in the future would like to look into developing a furniture and homeware range.

If you weren’t a designer what career would you like? 

I would most probably work in interiors, it’s another avenue that I am passionate about.

Tim from Supa Model Management is wearing a top and dungarees by Qasimi, shoes by Topman Design and socks by Falke. Neckpiece by Stylist. Photo by Neil O’Keeffe. Styling by Fernando Torres. Grooming by Jay Zhang using Bumble & Bumble.