Talk Pages10A.jpg

Raimund Berthold set up his brand in 2009 and has successfully developed a minimal aesthetic for his menswear collections. He hails from Austria and lives in London, and is an avid art collector.

When did you first realise your passion to design clothes?

As a child I was a very fussy dresser and always made sure that I picked out my own clothes when shopping or getting dressed. I always hated being given any clothes when I was growing up and because I was a very polite child, I remember having to pretend to love a lot of things I really really hated! An interest in clothes has been there since I was very young.

Where do you go to find inspiration and What triggers your creativity?

Pretty much everything around me can inspire some sort of creative output; I don’t have inspirational themes because I absorb everything no matter how obscure. I would think that all of us working in any area of design are like that. You can’t shut off your inspiration and I am very quick to digest and discard what is around me. I go to many exhibitions of contemporary art and I always have my camera ready when I am walking the streets. My mood boards are very exciting to me, but probably a random mess of strange photographs to anyone who visits the studio and sees it hanging up in front of my cooker.

Fashion is a tough business. What are the good aspects, and the bad aspects of being an independent label?

I adore working with a whole host of different people on random projects and collaboration is something I am so excited by. Right now I am planning something for my spring/summer 2015 collection and it’s so nice to meet new people and get out of the studio. You get to meet all sorts of people working in this business, from the more sensible and helpful; to the eccentric lunatics and what brings us all together is a real passion for what we do. Yes, the business is tough but no one forces you to pursue this as a career; it’s in your blood and you just have to suck up the difficulties. For a young independent label like mine, the difficulty is in constantly being on top of everything. I have to worry about the collection, of course, but also the production and delivery of the season before, managing the studio, paying the gas bills, making sure my pattern cutter has space to work when I am having meetings at the studio and everything in between (like remembering who has milk in their coffee and who doesn’t). 

Samuel Johnson wrote “When a man is tired of London, he is tired of life”. What does living in London mean to you? 

London is my home. It has the best energy and range of diverse influences and aesthetic of any city I know. My work wouldn’t look the same if I lived anywhere else.

Do you have a guilty pleasure?

There’s nothing to feel guilty about! I am a collector of contemporary art, which could be seen as a ‘guilty pleasure’ but more worryingly, I love Viennese pastries. I am not a fan of art that depicts Viennese’s pastries though.

Image: Berthold SS14 bomber jacket, with Charlie Adshead from PRM London. Photography by Neil O’Keeffe. See more at