There was something very european about the Markus Lupfer aw14 collection. The theme was a holiday weekend by the sea on the coast of England. The models' blunt messy bob, the simple dress shapes, and the patterns were reminiscent of the late fifties. This was a sweet girl with a rebellious side. But what is clever about this collection its its commercial appeal: any element can be separated and stand alone. So buyers will be happy, and Lupfer has edged his way to a broader market.