Tech/urban is the predominant theme from the Hugo men's and women's collections for Autumn Winter 2014. The looks are bold and strong, with particular emphasis on using the latest techniques and fabrics - printed neoprene, 3D-graphics and couture shapes. The women's colour palette mixes tones of black with pinks, reds and greys. Mens conforms to grey, black and navy, with a more tailored approach. The Hugo team has done a great job at making the label edgy, young and very cool.