8 of the best ss14 campaigns

Christian Dior: This is literally a breath of fresh air, what spring/summer is all about. A solid colour palette identifiable with Raf Simons reinforces the new direction of the brand as feminine and wistful, but with a dark side. Shot by Willy Vandeperre.

Ports 1961: Craig McDean shoots a colour rich campaign that distances itself from the other 'walking' lookbooks and campaigns we've see in the last year. The set is new but has a retro feel and the mountain images juxtapose so well. This is the most well thought-out campaign because so many elements are going on.

Ports.jpg

Stella McCartney: Finnish model Suvi Koponen captured by Mert and Marcus. McCartney remarks, “I wanted to evoke a sense of lushness with the images of fruit bursting with life and love." The art direction and cropping make the ad different and continues the Mert/Marcus/Stella collaboration that always works so well.

Saint Laurent: Although creative dynamo Hedi Slimane has come under fire for his heavy handed brand control of YSL, he has successfully carved a look for the brand with his dna entwined. Differentiation is the name of the game, and the LA/grunge/sparkle/chillout/glam mix that has become the Saint Laurent look works.

Raf Simons: The only men's campaign that pops for SS14 is this one shot by Willy Vanderperre. The double page spread composition works well, as do the colours. This ad is successful because it makes some of the outlandish clothes look wearable. That's good branding.

Céline: Juergen Teller shoots a physical clash of high fashion for the coolest brand in Paris. Great casting and art direction come together in a series of motion led images. the collection is all about colour and could easily have gone awry, but the busyness comes together well.

Valentino: This is so high art that it looks like it should be hanging in the National Gallery. The retouch and colour tones are spot-on, and the models look like royalty. Game of Thrones meets the renaissance. Shot by Craig McDean.

Valentino.jpg

Balenciaga: Daria Werbowy shot by Steven Klein in Balenciaga's cleanest and most satisfying campaign to date. Alexander Wang's vision for the brand has hit its stride. This is less icy queen and more upper east side queen.