The Row opens first store in LA

Stores don't get much cooler than this. Sundrenched. Light and airy interior. Retro furniture. A swimming pool! Mary-Kate and Ashley Olsen make the move into retail with their brand The Row this week in LA. The store is located on Melrose Place (perfection), covertly situated off the main thoroughfare. It used to be a hair salon frequented by the twins when they were 10 years old. But what we really want to know is: Will anyone dare swim in the pool? Probably not.

Images by Donato Sardella.