London Collections: Men showroom

I popped into The Hospital Club in Covent Garden today to get some shots of the brands exhibiting their Spring/Summer 2015 collections. Notable collections included Berthold, Vidur, Domingo Rodriguez, House of Nines and Jae Wan Park. The men's collections in London are now seen as a show and tell rather than a sales drive. Brands and buyers look to Paris and Milan to secure orders, and many of the international press bypassing London in favour of Capsule in Paris and Pitti in Milan. So London has become the place to see new talent and more experimental menswear, perpetuating the struggle between creating art and making it commercially viable.

Images: Neil O'Keeffe.