London Fashion Week: Daks SS13
Heritage brand Daks had no time reminisce about it’s past for with it’s ultra modern S/S 13. It was certainly miles away from their waistband trousers and traditional British check. Creative Director Sheila McKain-Waid has injected the brand with a youthful energy and strict cleanliness that has taken the brand forward. The new aesthetic is particularly successful in the looks that give an ethereal glow to the sculptural pieces. Like the nylon parka paired with the crisp white shirt. The colour palette consisting of white, cream and eggshell added to the overall sophisticated modernism of the collection, which is certainly making DAKS an exciting brand again.