London Fashion Week: Eudon Choi SS13

Eudon Choi proves that it’s possible for young designers to be both directional and commercially appealing at the same time. For S/S 13 the emerging London-based designer showcased a very minimal and geometric collection, that drew it’s inspiration from sci-fi classic, 2001: A Space Odysseey. Stand out pieces included skirts with slits in patent white, that brought the collection a sexual tension and broke the 60’s futuristic mod feeling. Other highlights included the structured  tops with oversized shoulders that and the blue coat with a patent top half. It will certainly be interesting to see where Eudon Choi takes his girl for the next season.