London Fashion Week: Unconditional SS13

The return of Unconditional to the LFW Schedule saw the brand focus on tailoring and denim with a strong pop of colour. It’s interesting to see the brands evolution fromexaggerated zips and asymmetrical shapes into a contemporary brand with serious mass market appeal. The tailoring allowed the silhouettes to be slim and figure hugging, except for the voluminous skirt on the women’s side. It was a refreshingly clean cut look that was instantly familiar, uniform like with an androgynous edge. Transparency was big for the brand this season with light knits sheer knits for both men and women. A great comeback from Unconditional.