Versace opens its new store redesign in Paris
Versace have just re-opened their Avenue Montaigne boutique, the first in Europe with the new store concept conceived by Donatella Versace in collaboration with British architect Jamie Fobert. Past meets future in the boutique with its mosaic floor, inspired by 9th century Byzantine churches, contrasted with Perspex walls and shelving which appear to float above it. The circles of the mosaic floor are echoed in the curved walls, which add energy and the unexpected. Brass fittings throughout consolidate the ultimate mood of luxury. “The new Versace concept recaptures the opulent beauty of Gianni Versace’s first stores, but layered onto this is an optimism for the future of Versace in the new century. There is a tension between the futuristic element of the Perspex and the deeply historic floor. Surrounding this centerpiece are soft, curving walls and shelves in rough plaster. The overall effect is undeniably opulent yet completely contemporary,” says Jamie Fobert. Versace at 45, Avenue Montaigne, 75008 Paris. @Versace #Versace Store #Jamie Fobert